about.

Joss Herd is a London based freelance food stylist, working in the industry for the last 25 years.  Initially trying her hand across various platforms such as TV, Commercials and Packaging, she decided to concentrate and specialise on the editorial side of stills food photography. 

Joss’ client list is vast, in the last 15 years her main client has been Waitrose, working across the publications on Waitrose Weekend Newspaper, Waitrose & Partners Magazine, Harvest Editions and more recently Recipe Cards. She also styles Point of Sale for seasonal products in store. She works in teams with world renowned photographers including Laura Edwards, Philip Webb, Dan Jones, Con Poulos, Kristin Perers, Kate Whitaker, Gareth Morgans and Tara Fisher. Working mainly out of London studios she also loves to travel and work on location. 

Over the years Joss has styled many books for authors including; New York Times food writer Melissa Clark, Harry Eastwood, Anjum Anand, Rachel Allen and more recently Diana Henry’s books, having styled the last 5 titles over the last 6 years. Her most recent project , due to be published in July 2020 by Ravinder Bhogal is

JIKONI
Proudly Inauthentic Recipes from an Immigrant Kitchen .

clients include.

Waitrose Weekend Newspaper - Waitrose & Partners Magazine
John Brown Publishing - Octopus Publishing Group
Bloomsbury Publishing - Red Magazine  
Heston Blumenthal Everdure & Precision Worldwide Ranges 
Mr Porter online -  Harper Collins - Kyle Books
 Ebury Publishing - Sainsbury’s Magazine 
Jamie Oliver Magazine 

please get in touch!

jossherd@icloud.com
07967712847
&
Follow my work on instagram

“Joss , this book is for you and comes with love and thanks. I so appreciate your energy , your optimism, your kindness and your eye for beauty. I hope you’ll be always in my life & in my kitchen”

— In Diana’s words printed in ‘How To Eat A Peach’

“Joss , I don’t know anyone who can produce food that is so alive, that has such structure and movement. You are way more than a cook. You’re also like sunshine in the kitchen, always laughing, ever positive“

— Quoted from ‘A Change of Appetite‘ Diana Henry